The story behind A!MS’ new “Don’t Die” video begins years before the song itself. Its roots reach back to 2015, when Chris Brown visited Club Black N’ White following a festival performance in Cyprus and painted a mural bearing the same two words that would later become the title of an A!MS and Dappy collaboration.
Club Black N’ White has long held personal and musical significance for A!MS. Operated by his family, the Ayia Napa venue has been closely associated with the island’s UK garage and hip-hop culture. The mural, which depicts a green-eyed figure alongside the words “Don’t Die,” became another piece of that history.
A!MS and Dappy had already finished the song when the mural resurfaced. A!MS rediscovered it while looking for imagery connected to the release, and the unlikely overlap provided the basis for the single artwork. What initially appeared to be a coincidence ultimately connected the new record to a venue and community that had influenced his career from its earliest stages.
The song expands that connection through its focus on what survives after a particular period has passed. Its lyrics examine lasting friendships, creative work, and loyalty during less successful times. “They wanna call you now that you’re up / But your number was the same back when you was down,” Dappy observes in the second verse.
That attention to memory gives “Don’t Die” a fitting place within A!MS’ wider Peak Season project. The forthcoming deluxe edition revisits an album released in 2025, adding four tracks that widen its collaborative range while continuing its exchange between British, Caribbean, American, and Mediterranean music communities.
The official video stars A!MS and Dappy, with direction by The Dor Brothers and WALKMNS. The production involved teams from WALKMNS and 3FIFTY7, while The Pushers produced the recording. Hypertone mixed the song, and Hippy at Metropolis Studios completed the mastering.
“Don’t Die” can be streamed or downloaded here. Its official video turns a rediscovered piece of Ayia Napa history into the starting point for a current release, allowing two moments separated by years to occupy the same creative story.