With their latest single ‘These Are The Times’, Los Angeles-based duo Social Gravy pivot from their signature muscular rock toward something more wistful- and it suits them. Known for gritty hooks and emotionally candid songwriting, Brad Kohn and Vee Bordukov trade distortion for clarity, delivering a track that’s cleaner in production but no less resonant in its message.
This is Social Gravy at their most earnest. Built around a line lifted from a casual remark- “These are the times”- the song unfolds as an ode to presence, to fleeting joy, to the kind of moment you don’t realise is special until it’s already behind you. It’s romantic without being saccharine, nostalgic without falling into cliché. Kohn’s vocals are understated but sincere, perfectly paired with sun-bleached guitar lines and a polished arrangement that subtly nods to classic pop-rock.
What makes this track stand out isn’t just its accessibility- though it’s undeniably radio-friendly- but its ability to convey warmth without losing integrity. Where some artists veer into overwrought territory when courting emotional weight, Social Gravy find balance. The sentiment lands because it’s grounded: there’s memory here, not fantasy.
While ‘These Are The Times’ may not carry the anthemic punch of ‘Lone Wolf’, it demonstrates range. It’s a reminder that rock doesn’t have to be loud to leave a mark- sometimes, the quiet ones hit hardest. With an EP on the horizon, Social Gravy are showing they’re not just versatile, but intentional- carving out space for tenderness in a genre that too often trades vulnerability for bravado.